Case Studies

Three engagements where I designed the data, automation, and integration architecture connecting customer behavior to measurable business outcomes.

Unifying the Customer Journey: Website, CRM Automation & Executive Dashboard

Webhook-based CRM routing, an executive marketing dashboard, and an LLM assistant that triages conversations automatically.

WebhooksCRM APIsBigQuerySQL

Read the Adaptigent case study

Business-Context Dashboards for the High-Value Buyer Journey

An ETL pipeline and Sigma dashboards giving leadership a governed view of the five-figure buyer journey.

SigmaBigQueryAdvanced SQLETL Pipelines

Read the Tawkify case study

Awesomely

Closing the Attribution Gap: 60% to 98% Ad-to-Landing-Page Coverage

Rebuilt the attribution slug system across Meta, Google & TikTok, taking coverage from 60% to 98%.

BigQuerySQLMeta Ads APIGoogle Ads API

Read the Awesomely case study