Business-Context Dashboards for the High-Value Buyer Journey

Context

Leadership needed a clear, trustworthy view of the journey for five-figure buyers — from first engagement through match outcomes — but the underlying data lived across disconnected sources with no governed pipeline feeding it.

Architecture & Approach

• Built an ETL pipeline and advanced SQL data models in BigQuery to consolidate the full five-figure buyer journey.
• Designed business-context dashboards in Sigma tying buyer stage, engagement, and outcomes together for stakeholder consumption.
• Conducted a website audit to identify and resolve data-quality and tracking gaps feeding the pipeline.

My Contribution

I individually built the ETL pipeline, the BigQuery data models, and the Sigma dashboards, and ran the website audit myself. Acting on the resulting insights is a Tawkify leadership decision.

Stack